Winterland

Winterland is not just an event, but an immersive experience that weaves the magic of winter with the energy of a vibrant community. From the beginning, enjoy.’s mission has been clear: to transform Piazza Grande into an inclusive space where everyone finds their place under a borderless sky.

Winterland’s vision goes far beyond the creation of a seasonal event: it is a tangible contribution to the region’s economic and cultural fabric, as well as a growth opportunity for the local audiovisual sector.
Our goal is to deseasonalize the cultural offerings, creating a high-profile winter experience that complements and enriches the region’s attractiveness, along with the summer’s international events.

At the heart of Winterland is collaboration: the synergy of a team tackling this challenge with passion and experience. Thanks to the extraordinary efforts of CISA, Locarno’s PalaCinema became the hub of this adventure, enlivening Piazza Grande with immersive projections of the fairy tale “An Embrace of Stars” and providing an atmosphere of authentic magic.

Winterland is not just a show: it is a promise of continued growth. With a five-year mandate to organize a winter event in the Piazza Grande, the enjoy. team will evolve Winterland year after year, bringing new attractions and establishing partnerships that light up the region like sparks in a starry sky.